(from Google)
| Section | Type | Label | Universal Analytics | Google Analytics 4 |
|---|---|---|---|---|
| User | Metrics | Users | ga:users | totalUsers |
| User | Metrics | New Users | ga:newUsers | newUsers |
| User | Metrics | 1 Day Active Users | ga:1dayUsers | active1DayUsers |
| User | Metrics | 7 Day Active Users | ga:7dayUsers | active7DayUsers |
| User | Metrics | 28 Day Active Users | ga:28dayUsers | active28DayUsers |
| User | Metrics | Number of Sessions per User | ga:sessionsPerUser | sessionsPerUser |
| Session | Metrics | Field name | UA Name | GA4 equivalent name |
| Session | Metrics | Sessions | ga:sessions | sessions |
| Session | Metrics | Session Duration | ga:sessionDuration | userEngagementDuration |
| Session | Metrics | Hits | ga:hits | eventCount |
| Traffic Sources | Dimensions | Full Referrer | ga:fullReferrer | pageReferrer |
| Traffic Sources | Dimensions | Campaign | ga:campaign | sessionCampaignName |
| Traffic Sources | Dimensions | Source | ga:source | sessionSource |
| Traffic Sources | Dimensions | Medium | ga:medium | sessionMedium |
| Traffic Sources | Dimensions | Campaign Code | ga:campaignCode | sessionCampaignId |
| Adwords | Dimensions | Ad Format | ga:adFormat | adFormat, in combination with adSourceName |
| Adwords | Dimensions | Google Ads: Ad Group | ga:adGroup | sessionGoogleAdsAdGroupName |
| Adwords | Dimensions | Ad Distribution Network | ga:adDistributionNetwork | sessionGoogleAdsAdNetworkType |
| Adwords | Dimensions | Search Query | ga:adMatchedQuery | sessionGoogleAdsQuery |
| Adwords | Dimensions | Google Ads Campaign ID | ga:adwordsCampaignID | sessionCampaignId |
| Adwords | Dimensions | Google Ads Ad Group ID | ga:adwordsAdGroupID | sessionGoogleAdsAdGroupId |
| Adwords | Dimensions | Google Ads Creative ID | ga:adwordsCreativeID | sessionGoogleAdsCreativeId |
| Adwords | Metrics | Advertiser ad clicks | ga:adClicks | advertiserAdClicks |
| Adwords | Metrics | Advertiser ad impressions | ga:impressions | advertiserAdImpressions |
| Adwords | Metrics | Advertiser ad cost | ga:adCost | adveristerAdCost |
| Platform or Device | Dimensions | Browser | ga:browser | browser |
| Platform or Device | Dimensions | Operating System | ga:operatingSystem | operatingSystem |
| Platform or Device | Dimensions | Operating System Version | ga:operatingSystemVersion | operatingSystemVersion |
| Platform or Device | Dimensions | Mobile Device Branding | ga:mobileDeviceBranding | mobileDeviceBranding |
| Platform or Device | Dimensions | Mobile Device Model | ga:mobileDeviceModel | mobileDeviceModel |
| Platform or Device | Dimensions | Device Category | ga:deviceCategory | deviceCategory |
| Platform or Device | Dimensions | Data Source | ga:dataSource | platform |
| Geo Network | Dimensions | Country | ga:country | country |
| Geo Network | Dimensions | Region | ga:region | region |
| Geo Network | Dimensions | City | ga:city | city |
| Geo Network | Dimensions | City ID | ga:cityId | cityId |
| Geo Network | Dimensions | Country ISO Code | ga:countryIsoCode | countryId |
| System | Dimensions | Language | ga:language | language |
| System | Dimensions | Screen Resolution | ga:screenResolution | screenResolution |
| Page Tracking | Dimensions | Hostname | ga:hostname | hostName |
| Page Tracking | Dimensions | Page | ga:pagePath | pagePathPlusQueryString |
| Page Tracking | Dimensions | Page Title | ga:pageTitle | pageTitle |
| Page Tracking | Metrics | Pageviews | ga:pageviews | screenPageViews |
| Page Tracking | Metrics | Time on Page | ga:timeOnPage | userEngagementDuration |
| App Tracking | Dimensions | App Version | ga:appVersion | appVersion |
| App Tracking | Dimensions | Screen Name | ga:screenName | unifiedScreenName |
| App Tracking | Metrics | Screen Views | ga:screenviews | screenPageViews |
| Event Tracking | Dimensions | Event Label | ga:eventLabel | eventName |
| Event Tracking | Metrics | Total Events | ga:totalEvents | eventCount |
| Event Tracking | Metrics | Event Value | ga:eventValue | eventValue |
| Ecommerce | Dimensions | Item Brand | ga:productBrand | itemBrand |
| Ecommerce | Dimensions | Item Category | ga:productCategory | itemCategory |
| Ecommerce | Dimensions | Item Category (Enhanced Ecommerce) | ga:productCategoryHierarchy | itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5 |
| Ecommerce | Dimensions | Item ID | ga:productSku | itemId |
| Ecommerce | Dimensions | Item list name | ga:productListName | itemListName |
| Ecommerce | Dimensions | Item name | ga:productName | itemName |
| Ecommerce | Dimensions | Item promotion creative name | ga:internalPromotionCreative | itemPromotionCreativeName |
| Ecommerce | Dimensions | Item promotion ID | ga:internalPromotionId | itemPromotionId |
| Ecommerce | Dimensions | Item promotion name | ga:internalPromotionName | itemPromotionName |
| Ecommerce | Dimensions | Order Coupon Code | ga:orderCouponCode | orderCoupon |
| Ecommerce | Dimensions | Transaction ID | ga:transactionId | transactionId |
| Ecommerce | Metrics | Add-to-carts | ga:productAddsToCart | addToCarts |
| Ecommerce | Metrics | Cart-to-view rate | ga:cartToDetailRate | cartToViewRate |
| Ecommerce | Metrics | Checkouts | ga:productCheckouts | checkouts |
| Ecommerce | Metrics | Ecommerce purchases | ga:uniquePurchases | ecommercePurchases |
| Ecommerce | Metrics | Item list click through rate | ga:productListCTR | itemListClickThroughRate |
| Ecommerce | Metrics | Item list clicks | ga:productListClicks | itemListClicks |
| Ecommerce | Metrics | Item list views | ga:productListViews | itemListViews |
| Ecommerce | Metrics | Item promotion click through rate | ga:internalPromotionCTR | itemPromotionClickThroughRate |
| Ecommerce | Metrics | Item promotion clicks | ga:internalPromotionClicks | itemPromotionClicks |
| Ecommerce | Metrics | Item promotion views | ga:internalPromotionViews | itemPromotionViews |
| Ecommerce | Metrics | Item purchase quantity | ga:itemQuantity | itemPurchaseQuantity |
| Ecommerce | Metrics | Item revenue | ga:itemRevenue | itemRevenue |
| Ecommerce | Metrics | Item views | ga:productDetailViews | itemViews |
| Time | Dimensions | Date | ga:date | date |
| Time | Dimensions | Year | ga:year | year |
| Time | Dimensions | Month of the year | ga:month | month |
| Time | Dimensions | Week of the Year | ga:week | week |
| Time | Dimensions | Day of the month | ga:day | day |
| Time | Dimensions | Hour | ga:hour | hour |
| Time | Dimensions | Minute | ga:minute | minute |
| Time | Dimensions | Month Index | ga:nthMonth | nthMonth |
| Time | Dimensions | Week Index | ga:nthWeek | nthWeek |
| Time | Dimensions | Day Index | ga:nthDay | nthDay |
| Time | Dimensions | Minute Index | ga:nthMinute | nthMinute |
| Time | Dimensions | Day of Week | ga:dayOfWeek | dayOfWeek |
| Time | Dimensions | Hour of Day | ga:dateHour | dateHour |
| Time | Dimensions | Date Hour and Minute | ga:dateHourMinute | dateHourMinute |
| Time | Dimensions | Hour Index | ga:nthHour | nthHour |
| Audience | Dimensions | Age | ga:userAgeBracket | userAgeBracket |
| Audience | Dimensions | Gender | ga:userGender | userGender |
| Audience | Dimensions | In-Market Segment | ga:interestInMarketCategory | brandingInterest |
| Lifetime Value and Cohorts | Dimensions | Acquisition Campaign | ga:acquisitionCampaign | firstUserCampaignName |
| Lifetime Value and Cohorts | Dimensions | Acquisition Medium | ga:acquisitionMedium | firstUserMedium |
| Lifetime Value and Cohorts | Dimensions | Acquisition Source | ga:acquisitionSource | firstUserSource |
| Lifetime Value and Cohorts | Dimensions | Cohort | ga:cohort | cohort |
| Lifetime Value and Cohorts | Dimensions | Day | ga:cohortNthDay | cohortNthDay |
| Lifetime Value and Cohorts | Dimensions | Month | ga:cohortNthMonth | cohortNthMonth |
| Lifetime Value and Cohorts | Dimensions | Week | ga:cohortNthWeek | cohortNthWeek |
| Lifetime Value and Cohorts | Metrics | Users | ga:cohortActiveUsers | cohortActiveUsers |
| Lifetime Value and Cohorts | Metrics | Total Users | ga:cohortTotalUsers | cohortTotalUsers |
| Channel Grouping | Dimensions | Default Channel Grouping | ga:channelGrouping | sessionDefaultChannelGrouping |